Cream is one of the world’s leading event promoters, now part of Live Nation Entertainment. Over the last 25 years, Cream has defined itself as one of the world’s most instantly recognisable youth brands and a global leader in the electronic music market.
The company has built its reputation on delivering innovative and creative events and universally continues to grow, staging club events and residencies and exploiting the global market with Creamfields – the world’s biggest electronic music festival brand, which has been staged around the world over the last two decades including the likes of Chile, Argentina, Brazil, Mexico, Abu Dhabi, Portugal, Spain, Malta, Hong Kong, Uruguay, Peru, Taiwan, ChengDu, Guangzhou, Shanghai, Beijing, Turkey, Melbourne, Brisbane, Perth, Sydney, Ibiza, Ukraine, Czech Republic, Poland, Romania and Ireland to name a few with more territories planned for next year.
In addition to there global expansion on the festival circuit, Cream have built up a successful touring division, promoting an array of stand-alone electronic shows and UK tours for the likes of Swedish House Mafia, Calvin Harris, KYGO, Duke Dumont, Richie Hawtin, deadmau5, The Chainsmokers. Leftfield, Hardwell, Steve Aoki, Pendulum, Porter Robinson, Steve Angello, Sasha & Digweed, Timmy Trumpet, Dimitri Vegas & Like Mike, Alesso, Marshmello, Axwell & Ingrosso, Skrillex, Tiësto , Ferry Corsten, Avicii, Afrojack, Above & Beyond, Madeon, Zedd, DJ Snake and Oliver Heldens plus more.
In recent years the team behind Cream have launched a new show into the market – Steel Yard. Unveiled at Creamfields in 2016 as its most ambitious production concept to date, the 15,000 capacity superstructure was designed by Cream and constructed exclusively for Creamfields. The largest of its kind in Europe, with a capacity of 15,000 and reaching 20m high, this living, breathing behemoth has redefined festival production and revolutionise the event experience. Steel Yard shows have been staged in London and Liverpool over the last few years and remains the dominating and most popular arena at Creamfields, with some of the biggest names in electronic music having performed under its colossal arch including Eric Prydz who chose Steel Yard to debut his record breaking 5.0 Live show and HOLO shows in the UK, Carl Cox, Sasha & John Digweed, Marco Carola, Camelphat, deadmau5, Martin Garrix, Richie Hawtin (CLOSE), Axwell & Ingrosso, Tiesto and Cream’s 50 piece Philharmonic Orchestra.